il punto economico
At the start of the video
Opening mention
Right at the start, we clearly state the video is sponsored by your brand. From the very first second, viewers connect you with content they chose to watch.
Sponsored placements on YouTube
Your brand in the videos 200,000 Italians watch to the end
Feature your brand in our YouTube videos and capture the attention of tens of thousands of highly relevant viewers. We work with you every step of the way, from writing the copy to publishing the content, to tell your story as effectively as possible. Simple, right?
Book a call
15 minutes, no commitment · we reply within 24 business hours
+200k
YouTube channel subscribers
+55k
average views per video
+55%
of the audience aged 25 to 54
+15
brands have renewed the partnership
The brands that already work with us:
The problem
Your brand, told by the people your audience already trusts
Your brand is told in the same voice people already chose to follow, inside long-form content they clicked on by choice. That way, you borrow the attention of an audience that has already given it to us.
And that attention is hugely valuable: anyone who sits through twenty minutes of considered content has self-selected. Adults, professionals, people who do their homework before they buy. Whatever they're buying. The channel's subject, economics and current affairs, is what filters them in, not a ceiling on your message. If your customer thinks before they buy, their attention is right here.
How it works
The process: four steps, zero surprises
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01
Brief and goals
We kick off with an intro call where you tell us what your company does and what you want to achieve. We'll be upfront about whether our audience is a fit, and if it isn't, we'll tell you outright.
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02
Script written together, approved by you
We write the integration in the channel's voice, starting from your brief. You review it and approve it in writing. Nothing goes live without your sign-off.
Script approved by you -
03YouTube channel
Live on the channel
Your integration goes live inside an editorial video, in front of an audience of 200,000+ subscribers.
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04
Report with the numbers
When the campaign wraps, you get the report: views and clicks on your link. It shows how the collaboration performed and where we can take it next.
Real examples
Here's how your brand shows up inside the videos
Three real integrations, already live on the channel
One format, two moments inside the video
30–40 seconds in
In-video integration
The segment where we tell your brand's story in the channel's voice: what you do, why it matters, and where to find you, with links in the description and pinned in the first comment.
The format stays the same. The story doesn't. What to say and how to say it, we build together, around your goal.
The brands that tried it, came back
A few real numbers from sponsored videos on the channel. Plenty of brands have already come back, and that's the clearest sign these partnerships work.
All real numbers from sponsored videos on the channel.
Book a call
On the call, we'll show you what would work for your brand, numbers in hand.
The questions everyone asks.
How much does an integration cost?
It depends on frequency and continuity: a one-off placement is priced differently from a package of several videos. We don't publish a fixed price list, because every campaign is built to measure. On the call, we'll give you a clear quote with no surprises down the line.
My industry isn't finance. Does this still make sense?
Often, yes. Our audience isn't a niche of investors: they're adults who choose long-form content, trust the people who inform them, and think before they buy. Whatever they're buying. Software, services, education, mobility, insurance, consumer goods: if your customer decides with their head, their attention is here. If you're not sure, we'll figure it out on the call, and if it's not a fit, we'll tell you.
Who writes the script?
We do, starting from your brief. The reason is simple: the audience only trusts the integration if it sounds like the rest of the channel. You review every word and request any changes you want, before we film.
How much control do I have over what's said?
Complete control. You approve the script in writing before we record, and nothing goes live without your sign-off. The integration runs inside editorial content on economics, current affairs, and finance: a brand-safe context by definition.
How far in advance do I need to book?
The editorial calendar books up several weeks out. If you have a specific date in mind (a launch, a limited-time promotion), we'll do our best to find a slot that works for you.
The next video goes out either way. Decide whether your brand is in it
Tell us what you want to promote. In 15 minutes, we'll tell you whether our audience is right for you and how we'd build the integration.
- No commitment
- Reply within 24 business hours
- Clear quote on the call
Want more touchpoints? The video integration can extend to Instagram (520,000 followers) and our newsletter (75,000 subscribers). Same audience, more chances to stay top of mind. If that sounds useful, let's talk it through on the call.