Awareness for an Italian industrial leader in hydraulic filtration
Cross-platform partnership producing short-form content that takes you behind the scenes of a leading Italian industrial company.
What MP Filtri asked us
MP Filtri was looking for a way to tell its story to a wider audience. A world leader in hydraulic filtration, with an in-house foundry and R&D lab that are unique in the sector, yet almost invisible outside its core market.
- 1Build brand awareness as an Italian industrial leader
- 2Showcase the company's production strengths: in-house foundry, R&D lab and industry know-how
- 3Position MP Filtri as an Italian industrial leader on the international stage
- 4Pair the awareness work with a B2B conversion component aimed at potential clients and partners
What we proposed
We proposed a cross-platform partnership built on two complementary levels: editorial awareness and conversion through UGC content on the flagship products.
On the awareness side we told MP Filtri's story through short-form content and newsletters, explaining in an accessible way what the company makes, how an industrial foundry works and why hydraulic filters are critical components in sectors like energy, construction and transport.
In parallel, we developed a conversion track with cross-platform UGC content designed to reach potential B2B clients, showing the flagship products and the company's production capabilities in real-world use.
By the end of 2026 we'll have produced 10+ branded reels telling the behind-the-scenes story of MP Filtri: from the foundry to the R&D lab, all the way to filters installed on offshore platforms and tunnel boring machines.
By the end of 2026 we'll have featured MP Filtri in 10+ editions of the Techy newsletter, with editorial content explaining the impact of hydraulic filtration on infrastructure, energy and heavy industry.
We ran a cross-platform UGC content campaign on the flagship products, built for B2B conversion and distributed on LinkedIn as well, in two languages (Italian and English), to reach decision makers and potential industrial partners.
