Position the brand as the best broker to invest with
Cross-platform partnership to consistently create content and mention the brand, making it top of mind when it comes to investing.
What Scalable Capital asked us
Scalable Capital was looking for a way to position itself as the go-to broker for Italian investors on social. It needed a consistent presence across multiple formats, with a credible, non-promotional tone.
- 1Build brand awareness among an audience interested in finance and investing
- 2Position Scalable as the go-to broker in Italy
- 3Generate qualified leads interested in opening an investment account
- 4Keep a credible, educational and non-promotional tone
What we proposed
We proposed a cross-platform partnership with a recurring presence across 3 editorial formats of Il Punto Economico (Instagram, YouTube and Newsletter).
We wove Scalable Capital into a mix of educational and branded content, always aligned with our accessible, explainer tone of voice, but with native mentions inside formats that already existed.
This made it possible to build a continuous presence that turned Scalable into part of the financial conversation on Instagram and YouTube.
We published 20+ collab carousels on topics close to finance and current affairs, with a direct mention of Scalable Capital.
We featured Scalable Capital in 30+ of our YouTube videos, with integrated mentions, custom animated graphics and direct CTAs to open an account.
We featured Scalable Capital in 100+ newsletters, with both editorial content and ad placements, making the brand top of mind among Italian investors.
