Employer branding to bring Gen Z closer to the world of consulting
Cross-platform partnership to position the brand as the leading consulting firm in Italy, with a focus on attracting talent.
What Deloitte asked us
Deloitte wanted to bring Italian Gen Z closer to the world of consulting, explaining in an accessible way what it really means to work at a Big Four today and which skills actually matter.
- 1Position Deloitte as a top employer for Gen Z
- 2Increase qualified applications to internship and graduate programs
- 3Tell the story of the internal culture in an authentic, non-corporate way
- 4Spark conversation around consulting and career paths
What we proposed
We proposed a cross-platform partnership with 2 native formats and one custom piece of content.
Among the native formats: educational carousels on resumes, consulting and the jobs of the future, plus branded reels on the industry and its key skills, to reach interested university students and recent graduates.
For the custom content: we produced a branded ebook explaining what it means to work in consulting, which practices matter most, and how to optimize your resume and application.
We created an ebook in partnership with Deloitte focused on employer branding, designed to target Gen Z and bring them closer to the world of consulting.
We featured Deloitte in 10+ in-depth branded carousels and reels: from how to structure a resume, to cybersecurity, to the impact of AI on the world of work.
We featured Deloitte in 12+ newsletters, with both editorial content and ad placements, making the brand top of mind in the consulting space.
