The telecom most focused on people's wellbeing
Cross-platform partnership built on three pillars: business sustainability, new generations (iliadship) and education, with a focus on STEM degrees.
What iliad asked us
iliad wanted to reinforce its positioning as a telecom that cares about people's wellbeing, telling the story of concrete initiatives on sustainability, Gen Z and STEM education without slipping into empty marketing.
- 1Reinforce the perception of a brand that cares about people and the environment
- 2Communicate the iliadship initiatives dedicated to new generations
- 3Position the brand as a valuable partner on STEM and education topics
- 4Build affinity with a young audience that cares about the brand's values
What we proposed
We built an editorial partnership around 2 narrative pillars: sustainability, and iliadship and STEM degrees.
The content took shape through carousels, branded reels and newsletters, with consistent storytelling that turned the brand's CSR projects into editorial conversation and told the story of the company as a driving force on these topics.
We created branded CSR content focused on the first sustainability report, communicating the investments in technology and sustainability and positioning the company as a brand that invests in the future.
We produced carousels, reels and newsletters dedicated to the iliadship scholarships, positioning the company as a leading player in education and career guidance for young people.
