Top of mind for refurbished tech
Cross-platform partnership producing short-form content that shows how iPhone refurbishing works and why buying refurbished is more sustainable than buying new.
What Swappie asked us
Swappie, the European leader in the refurbished market, was looking for a way to become the go-to brand in Italy for people who want quality used tech. It needed to build trust, educate the audience and convert those who were still on the fence.
- 1Position Swappie as the top-of-mind brand for refurbished tech in Italy
- 2Build trust by transparently showing the refurbishing process
- 3Educate the audience on sustainability, rare earths and e-waste
- 4Drive direct conversions on key products like refurbished AirPods, iPads and iPhones
What we proposed
We proposed a cross-platform partnership built around editorial awareness, newsletter conversion and an IRL campaign to drive direct engagement with the brand.
On the awareness side we told Swappie's story through Reels on topics like rare earths, e-waste and the environmental impact of throwaway tech.
The centerpiece was an exclusive tour of the refurbishing site in Tallinn, where we showed step by step how a Swappie refurbished iPhone comes to life, building transparency and trust with the audience.
In parallel, on the newsletter we focused on direct conversion, promoting specific products from the Swappie catalog and reaching people who were already in buying mode.
To round it all off, an IRL campaign with giveaways that tapped into the trends of the moment to bring the brand into people's real lives.
We produced a series of branded reels on topics like rare earths, e-waste and the sustainability of refurbished tech. The strongest piece was the exclusive tour of their refurbishing site, where we showed the entire production process step by step.
We integrated Swappie into our editions with one clear goal: conversion. Promotions, comparisons and editorial content on refurbished AirPods, iPads and iPhones, designed to catch the reader at the right moment in the funnel.
Alongside the digital content we ran an IRL campaign with Swappie product giveaways, tied to the trends of the moment to maximize organic visibility and take the brand off the screen.
