Institutional LinkedIn management
Management of the institutional LinkedIn channel of Confindustria and of President Orsini, in collaboration with the digital department: editorial proposals, copy, design and content tied to institutional events, with a focus on Italy's economic and industrial agenda.
What Confindustria asked us
Confindustria wanted to turn its institutional LinkedIn channel into a positioning asset on the Italian economic agenda, with an authoritative voice that could also reach audiences beyond its members.
- 1Position Confindustria as a leading voice on the industrial agenda
- 2Build a consistent, high-quality editorial presence on LinkedIn
- 3Increase the organic reach and engagement of the institutional page, with an accessible, explainer positioning
- 4Engage communities of entrepreneurs, policy makers and stakeholders
What we proposed
Since July 2025 we've managed the LinkedIn channel of Confindustria Nazionale and the official profile of President Emanuele Orsini.
The goal was to create content that would shape the economic agenda and draw attention to the country's industrial policy and to the policies needed to relaunch Italy.
In 9 months, Confindustria Nazionale gained over 50,000 new followers, while President Orsini's profile went from 18,000 followers to over 50,000.
Given the results, the project was renewed for all of 2026.
From 140,000 to 200,000 followers in 9 months
From 18,000 to 50,000 followers in 9 months
