SMM Agency

LinkedIn personal branding for the C-Level

LinkedIn personal branding for Gualini Lamiere's C-Level: strategy, writing, video and ongoing management to build authority in the industrial sector.

The client brief

What Gualini Lamiere asked us

The CEO of Gualini Lamiere wanted to build a strong personal presence on LinkedIn, to position herself as an authoritative voice in the Italian industrial sector and reach a community of entrepreneurs and technical professionals.

1Build a strong, recognizable LinkedIn personal brand
2Position the CEO as a go-to voice in the industrial sector
3Reach entrepreneurs, potential clients and talent
4Generate constant conversation around entrepreneurship and Italian manufacturing

Our solution

What we proposed

We took over the LinkedIn profile of CEO Miriam Gualini in March 2024. We started from 0 followers and began creating content around 3 editorial pillars: building in public (taking the audience inside the company's decisions), commercial content (case studies of company projects) and employer branding (how Gualini Lamiere manages its people).

With zero ad budget, we scaled the profile to 31,000 followers, generating more than 17 million impressions.

Since the start of 2026 we've extended management to the profiles of the COO and the CRO as well, building a coordinated LinkedIn presence that tells the Gualini Lamiere story from three complementary perspectives. Each profile has a distinct editorial positioning, but one consistent with the company's identity.

Building in Public

Posts that take the audience inside the decisions

Commercial content

Case studies of real projects with the company's clients

Employer branding

Content aimed at talent attraction

The numbers we drove for Gualini Lamiere

€400k

Sales pipeline generated

17M

Combined reach of the 3 managed profiles

What the client says

I didn't think LinkedIn could generate concrete opportunities for a manufacturing company like ours, but I was wrong. Il Punto Media helped us build an editorial presence that tells Gualini Lamiere for what it really is: an Italian leader in sheet-metal work, with technology and know-how that deserve to be known beyond our sector. In 2 years, my profile has gathered 31,000 followers and this work has generated over €400,000 in commercial pipeline. That's why we didn't just renew for the next 2 years, but also extended the communication to the LinkedIn profiles of our COO and our CRO. We couldn't be happier.

Miriam Gualini

CEO · Gualini Lamiere

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