UGC campaign management for acquisition
Ongoing UGC campaign for Moneyfarm: production of native cross-platform content built for conversion and for acquiring new investors.
What Moneyfarm asked us
Alongside managing the YouTube channel, Moneyfarm asked us to develop a UGC asset dedicated to acquisition: native, credible content in line with the codes of the different social feeds, designed to reach new investors at the right moment in the funnel.
- 1Build an ongoing cross-platform UGC library
- 2Reach new investors with native, non-promotional content
- 3Test creatives and angles iteratively to support paid campaigns
- 4Increase the conversion rate of the acquisition flows
What we proposed
We managed an ongoing UGC campaign for Moneyfarm, producing 48 pieces of content in 2026, native cross-platform and built for conversion.
The workflow includes casting creators who fit the target, scripting aligned with the brand pillars and iterative production: every month new assets are produced to feed the paid and organic acquisition flows across the different feeds.
Alongside this runs continuous A/B testing on hooks, angles and formats, to identify the best-performing creatives and optimize the conversion rate over time.
Native content produced with selected creators, distributed on Instagram and Meta Ads.
Continuous testing on hooks, angles and formats to identify the best-performing creatives in terms of ROAS.
