Full YouTube channel management, ITA + UK
End-to-end management of Moneyfarm's YouTube channel in Italy and extension of the model to the UK market: editorial planning, scripting, recording, post-production, packaging, distribution and SEO optimization.
What Moneyfarm asked us
Moneyfarm was looking for an editorial partner to turn its Italian YouTube channel into a stable, growing brand asset, with SEO-optimized videos that educate investors and bring them closer to the product. After the Italian results, the request extended to the UK market as well.
- 1Produce long-form content for Italy and the UK (8x long videos per month + 32x clips pulled for YouTube Shorts)
- 2Position Moneyfarm as a go-to reference for anyone who wants to understand more about investing and markets
- 3Manage the entire production process in white label, from research to scripting to editing and SEO optimization
- 4Replicate the ITA playbook in the UK market, adapting it to an English-speaking audience
What we proposed
We started managing Moneyfarm Italy's YouTube channel with an end-to-end editorial model, producing 48 videos over the course of 2025.
After 9 months of work, the results on the ITA channel were so solid that Moneyfarm renewed us for all of 2026 and asked us to extend the model to the UK market too, replicating the playbook and adapting it to an English-speaking audience with different consumption codes and benchmarks.
For Moneyfarm UK we built a separate process: scripts in English written by a native-speaking copywriter with a decade of experience in wealth management, local editorial and compliance review, and recording with a dedicated UK creator.
Today we manage both channels with a parallel editorial plan of 48 videos a year for each market, plus the clips pulled for YouTube Shorts and the constant data-driven optimization of titles, thumbnails and editorial plan.
Monthly production of 4 long-form documentaries on the Moneyfarm Italy channel, SEO-optimized and with storytelling that turns complex financial topics into accessible content.
Extension of the model to the UK market, launched after 9 months of partnership: 4 long-form videos a month in English written by native-speaking copywriters, calibrated to an English-speaking audience, its benchmarks and consumption codes.
From the long-form videos we pull clips optimized for YouTube Shorts: we publish up to 32 shorts a month across the two channels to reach a wider audience and amplify reach.
