YouTube Management

Video production for financial courses

Production of 3 on-demand video mini-courses for the Directa Academy: concept, scripting, direction, editing and instructional packaging for branded education.

The client brief

What Directa asked us

Directa wanted to expand its free Academy course offering with 3 high-quality on-demand video courses, able to teach financial skills with an accessible yet rigorous tone.

1Build a library of 3x on-demand video courses for the Academy
2Translate complex financial topics into accessible education
3Position Directa as a player with a premium educational offering
4Drive conversions toward opening an investment account

Our solution

What we proposed

Directa brought us into their "Directa Academy" initiative, which aims to make financial education courses freely available for beginner, intermediate and expert levels.

We handled the end-to-end production of 3 distinct on-demand video courses, managing production and delivering a complete financial-education product ready to publish.

For Directa we produced 3 courses: one on the mistakes that cost you dearly when you invest, one on building an investment portfolio, and one on how to value a company and figure out whether it's worth investing in.

All told, we produced 25 lessons, for a total of 4 hours of financial education.

The mistakes that cost you dearly when you start investing

A video course on the psychological mistakes we make in our approach to investing.

Build and manage your investment portfolio

A video course on asset allocation and what to watch out for when building a portfolio.

Valuing a company and learning to read quarterly reports

A video course on company valuation, stock market listings and reading quarterly reports.

The numbers we drove for Directa

25+

Individual episodes produced across the 3 video courses

Of free on-demand education

What the client says

When we decided to expand the Directa Academy with new video courses, we needed a partner that combined two things that are hard to find together: real financial expertise and the ability to communicate it in a way that works on video. Il Punto Media had both. That's why, together with them, we developed not 1 but 3 courses, at beginner, intermediate and expert level, that fill in some of the missing parts of our learning path.

Luca Fabbricatore

Head of Marketing · Directa

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