YouTube channel management
Production and editorial management of branded YouTube videos for Scalable Capital, aligned with the brand's positioning as a go-to broker for investing.
What Scalable Capital asked us
Alongside the Media partnership, Scalable Capital also asked us to handle the editorial production of its branded YouTube channel, with a focus on high-perceived-value content. The goal wasn't to make financial education videos, but financial documentaries.
- 1Build a YouTube channel with high editorial quality
- 2Create content with non-advertising storytelling
- 3Position Scalable as an authoritative voice in the Italian market, invested in informing and educating its audience
- 4Develop an owned media channel that delivers reach and market penetration independent of other partnerships
What we proposed
We started working with Scalable Capital on an end-to-end YouTube production model, which called for publishing 12 long-form videos in 2025.
The format we developed together is documentary-style: each video starts from a real finance story (a company, a market or an economic phenomenon) and uses it as a hook to then explain the investing concepts Scalable's audience wants to understand.
The platform is never presented in an advertising way, but as a natural tool for anyone who wants to act on what they've just learned.
The result is editorially solid, in-depth videos that reach a broad audience, with narrative care and editing that position Scalable Capital as an "Educational Brand".
The 2025 results convinced Scalable to extend the partnership through all of 2026, increasing volumes to 20-24 videos a year and expanding the editorial plan with more ambitious topics and evolving formats.
Production of 12-24 long-form documentaries a year focused on international finance: stories of markets, companies and economic phenomena told with narrative care and editorial editing.
From the long-form documentaries we pull clips optimized for YouTube Shorts, to amplify the channel's reach and reach a wider audience on finance topics.
